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| Compare features | Semrush | Seobility |
|---|---|---|
| Best for | An SEO platform for keyword research, competitor analysis, and site audits. Check which AI search capabilities are included in your selected package. | A cloud SEO-audit and monitoring service, with a limited ongoing Basic plan and paid capacity for recurring work. |
| Category | SEO & marketing | SEO & marketing |
| Paid entry price | US$139 / mo+Billed monthly · SEO Shown for the SEO plan billed monthly. Annual equivalents, additional users, other toolkits, and tax are excluded. | €59.9 / mo+Billed monthly · Premium Shown for Premium monthly at EUR 59.90 excluding VAT. Verify annual, other-currency and renewal terms separately. Basic is free with a 100-page crawl cap. |
| Free plan | Supported | Supported |
| Japanese support | Unverified | Unverified |
| Deployment | Cloud | Cloud |
| Reasons to choose |
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| Before you subscribe |
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| Pricing checked | 2026-10-26 | 2026-10-28 |
| Official pricing | Check pricing | Check pricing |
Prices exclude tax, currency conversion and introductory discounts. Different currencies and billing periods are not directly comparable. Japanese support can apply to input, output or the interface; check each tool’s scope.
Separate inspection from discovery
Inspecting a published site and researching an uncovered topic require different evidence. Define a deliverable for each if both matter. Do not combine warning counts and keyword-list size into one unexplained score. Record who will implement the result and what decision it supports, so a broad feature comparison does not hide the job that actually matters.
Use an equivalent audit boundary
For an owned-site inspection, align URLs, timing and a known issue. Retain the coverage obtained under free or trial access. Investigate scope and configuration when counts differ instead of labelling the larger count more accurate. The useful comparison is whether you can prepare a reproducible repair request for the intended site.
Test the ability to reject weak topics
For an illustrative three-article monthly brief, examine meaning, overlap with existing pages and available evidence. Include reasons to reject weak candidates instead of treating every suggested phrase as a new article. Whether this investigation repeats each month helps determine the value of broader research access. A one-off successful search is not a sufficient recurring-purchase rationale.
Compare equivalent operating conditions
Align currency, commitment, sites, operators and monitoring requirements. Seobility Basic and a selected paid Semrush package should not be treated as equivalent merely because both display a site report. Identify where a free limit blocks required work and where paid breadth remains unused. Verify the configured current terms before comparing the total cost.
Pilot the handoff before choosing
Complete one repair request and one usable topic brief, then ask the recipient to identify the next action. Retain implemented improvements as renewal evidence. If replacing a tool, preserve needed settings and results first. The comparison should end with a sustainable operating choice rather than a contest to collect the greatest number of issues or candidate queries.
Official sources
Pricing, availability and feature limits can change. Check the linked official pages before subscribing.
- Semrush SEO + AI Search pricingInformation checked: 2026-10-26
- Seobility plans and pricingInformation checked: 2026-10-28
- Seobility website auditsInformation checked: 2026-10-28
- Semrush free account guideInformation checked: 2026-10-26
- Semrush Keyword Magic ToolInformation checked: 2026-10-26
- Semrush AI Visibility ToolkitInformation checked: 2026-10-26
- Seobility September 2026 pricing changesInformation checked: 2026-10-28