Publishing and site improvement
Organise article planning, images, launch checks and refresh priorities as your publication grows.
As your publication grows, map each page to the question it answers. Distinguish new production from refreshes and consolidation, and keep a change record that makes later reviews possible.
The workflow
Map questions to pages
Review similar topics and separate overview pages from detailed procedures. Where purposes overlap, decide whether to create a new page or revise an existing one.
Prepare copy and images
Place images near the passages they support and provide relevant alternative text. Check that compression preserves the product details and diagrams readers need.
Record and review updates
Check URLs and search settings before and after publication. Record the date and substance of each change, comparing search performance over consistent periods and device segments.
Choose your starting point
I need to organise new and existing topics
I need better article images
I need refresh priorities and change reviews
I need to manage dated facts and broken references
I need to diagnose search issues and release settings
Templates for this workflow
Preview the examples before editing, copying or downloading.
Related guides
Build a search-intent content map before adding another article
Map reader decisions to existing URLs and choose whether to add, revise, retain or consolidate an article.
Read the guideWrite an evidence-led SEO article brief that an editor can verify
Create an article brief with reader scope, sources, worked-example inputs, review criteria and a maintenance handoff.
Read the guide
Compress article images and check the result
Compress article images while preserving useful detail, selecting suitable responsive files and checking real public-page delivery and performance.
Read the guide
Write useful alternative text for product images
Write useful product-image alternative text by reviewing each view, distinguishing decoration and verifying the descriptions on rendered pages.
Read the guidePrioritize article updates with evidence, exposure and reader impact
Prioritize corrections and rewrites using factual risk, search exposure, evidence gaps and an explicit acceptance condition.
Read the guideReview SEO changes without confusing timing with causation
Compare SEO changes with consistent reporting periods while separating observed movement from causal interpretation.
Read the guide
Plan content retirement and consolidation
Plan the retirement or consolidation of articles by reader intent, retained information, replacement URLs, redirects and post-release checks.
Read the guide
Use Crawl Stats to investigate availability problems
Crawl Stats can help investigate suspected availability problems, but it is not a direct explanation for every traffic decline.
Read the guide
Triage Search Console manual actions and security notices
A ranking decline is not proof of a manual action.
Read the guide
Review broken and changed external references
An external reference can return a successful response while no longer supporting the surrounding statement.
Read the guide
Assign review dates to facts inside articles
An article’s update date does not identify when each price, limit or condition was verified.
Read the guide
Review article headings as a usable outline
An article outline should help readers find the answer and understand the order of work.
Read the guide
Keep staging sites out of search without blocking release
Keeping a staging URL out of search and protecting unpublished information are separate requirements.
Read the guide
Replace article image URLs without losing references
Changing an image filename or delivery host affects more than the visible article.
Read the guide
Fix soft 404 pages by identifying the actual cause
A soft 404 can indicate a page that returns success while presenting missing or empty content.
Read the guideExplore another task
Enquiries and quotes
Build an enquiry process from intake and assignment to quotes and follow-up, with working tables and connection guides.
Explore the workflow
Orders, stock and shipping
Connect order references, product codes and dispatch status to make fulfilment work traceable.
Explore the workflow
Bookings and events
Manage requests, confirmed places, capacity, changes and on-site check-in as separate steps.
Explore the workflow